

I loved drawing and design since I was a child, and started working in the graphic design field since 2000 making business cards, logos, branding and wedding cards. In 2005 I studied graphics and web design through MCIT (Ministry of Communications and Information Technologies) scholarship.
My first REAL job in the web design field was at a web solutions agency in Cairo called ITVision back in 2006, we worked with brands like CREATIVE, MILANO, and RAYTEX to name a few. I helped with a lot of the print and animation work.
After 7 years of that, I started to focus on product design. Learning and implementing design frameworks and methodologies, like Google Design Sprint and User Centered Design, mixing activities to align the business goals with the user needs. Building enterprise health care digital products, that manages all the patients data and hospital staff information and transactions.
I work to create innovative solutions that inspire, and foster memorable relationships between brands and their clients. I strive to create usable and polished products through passionate and deliberate design.
I love what I do. The combination of business goals, mixed with human necessity, mixed with solid design is what gets me going every day.
what i do..
- Help in validating ideas/products
- Cost effective ideation development
- Support Idea-Stage startups
- Plan and manage ideation and design workshops
- Conduct user research
- Create user personas
- Determine the IA of a digital product
- Design user flows and wireframes
- Create prototypes
- Conduct user testing
Awards and achievements
Certificates
Expertise
UI Design
Design Thinking
Google Design Sprint
Interaction Design
User Research
Tools & Programs
Adobe XD
Figma
Adobe Photoshop
Whiteboard & Sticky Notes